About us

The ComVerus story

A community-powered insight network, built so that real people and the communities they belong to share in the value their insight creates.

The ComVerus Story

ComVerus began with a simple idea: bringing people together. Kayleigh founded Mamma Social Co to help new mums connect through local walks. As thousands of mothers joined hundreds of walks across the UK, brands began asking to hear from this thriving community.

Kayleigh approached Catriona to explore how those opportunities could benefit members while protecting their trust. Catriona brought Jon and Jamie into the conversation, combining community knowledge with research expertise.

Together, we created ComVerus: a research panel rooted in real communities. It connects brands with people whose everyday experiences matter, rewards participants fairly and helps the communities they belong to thrive. A chance conversation became a shared ambition to make research more human.

Mission & Values

Our mission is to bring real people closer to the decisions brands make. In a world increasingly filled with AI content and bots, we connect brands and agencies with verified participants from trusted communities.

Real people: Authentic voices, grounded in everyday experiences.
Community strength: Supporting the groups that bring people together.
Fair rewards: Valuing participants’ time and sharing benefits with their communities.
Trust and respect: Protecting relationships, listening carefully and treating people as people throughout every stage of research.

Leadership team

The people building ComVerus

Kayleigh Laverick

Kayleigh is a community-driven marketing expert and entrepreneur who has built and scaled highly engaged communities by putting real people at the heart of brands, content and commercial strategy. As founder of Mamma Social Co, she has first-hand experience of turning community conversations into meaningful insight and action. She brings to ComVerus a deep understanding of community behaviour, engagement and trust, alongside the ability to connect brands with real people at scale. Kayleigh believes the most powerful insight comes when people feel heard, valued and properly rewarded for sharing their experiences.

Jon Darby

For over three decades, Jon has been helping businesses understand what really matters to their customers. Throughout his career, he has owned and led several market research agencies, working with leading brands around the world. His experience spans everything from large global research projects to bespoke insight programmes designed around specific business challenges. Jon loves creating simple solutions to complex problems and turning data into clear, actionable insights that help organisations make confident decisions, all while maintaining a strong focus on quality and attention to detail.

Jamie Rayner

Jamie has worked on both sides of the research industry: agency and clientside. He has spent his working life designing research programmes that don’t just generate data but change the way businesses think. With a strong focus on behavioural research, he understands the importance of real, qualified respondents sharing genuine experiences and attitudes about the things they actually do. Jamie brings to ComVerus extensive research expertise and a belief that better participants ultimately lead to better insight and better business decisions.

Catriona Oldershaw

Catriona has built her career across marketing, PR and sales, holding a number of senior leadership roles, including Managing Director of social media intelligence provider Synthesio in the UK and Northern Europe. In 2015, she founded The Insights Distillery, a specialist consultancy that helps global brands turn social media conversations into meaningful insight and practical business direction. She brings to ComVerus a strong commercial perspective, a deep understanding of how people express their experiences and opinions online, and a belief that the best research starts by listening to real people and ensuring their voices are properly valued.

Want to work with us?

Talk to the team about research, community partnerships or joining the panel.